“At its heart, a compelling brand story is a kind of gift that gives your audience a way to connect with you as one person to another.” Ann Handley
Just in time for the holiday shopping blitz, the WSJ reported at least a third of the online reviews for major retailers are phony.
In my neighborhood, inflatables sprouted on front lawns like weeds. Faux reindeer mixed with twirling snow globes and outsized Woodys or Charlie Browns. Read more