Is Anyone Reading What You’re Writing?

“Easy reading is damn hard writing.” – Anonymous

I wrote this before the COVID-19 s**t storm hit, and have struggled with whether to revise or toss it. Who needs more crap to sift through when we’re focused on staying afloat?

But one of the ways I cope with anxiety is by being productive. So I’m posting it – not just to have something to do, but because it’s {sort of} relevant.

Now more than ever, the content we write has to be readable.

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Give the Gift of Authenticity

“At its heart, a compelling brand story is a kind of gift that gives your audience a way to connect with you as one person to another.” Ann Handley

Just in time for the holiday shopping blitz, the WSJ reported at least a third of the online reviews for major retailers are phony.

In my neighborhood, inflatables sprouted on front lawns like weeds. Faux reindeer mixed with twirling snow globes and outsized Woodys or Charlie Browns. Read more

Take Heart

The heart-shaped balloons and bedazzled boxes of candy started hitting shelves January 2nd.

I think buying chocolate a month and a half before gifting it to your sweetheart is a bit sketchy. But I do enjoy seeing hearts at every turn. They’re a daily reminder of the value of moving through the world with an open heart.

I’m often asked why I named my business Open Heart Creative. The questions range from, “So, what’s with the heart thing?” to “Oh, you mean, like, open heart surgery?” Read more

Grateful Heart

Grateful Heart

Lately I’ve been bemoaning the fact that I haven’t posted to this blog in months. Many months.

A minimum of once a month. That was the plan.

My last post is dated April 9. You do the math.

I’ve had a boatload of excuses: I was hiking in Peru, needed to catch up with my book club reading, was busy writing in other people’s voices. The water heater blew. Cat ate my homework. Read more