In an interview with Krista Tippett for The On Being Project, author Elizabeth Gilbert said, “Everything that’s interesting is 90% boring.”
She was talking about how “creative” jobs may seem glamorous, but the work is actually tedious. Lately I’ve been feeling that way about blog writing.
I love what I do for a living and have no shortage of ideas to write about. But sometimes the process of turning even the most exciting idea into marketing content can be a total buzzkill.