“At its heart, a compelling brand story is a kind of gift that gives your audience a way to connect with you as one person to another.” Ann Handley
Just in time for the holiday shopping blitz, the WSJ reported at least a third of the online reviews for major retailers are phony.
In my neighborhood, inflatables sprouted on front lawns like weeds. Faux reindeer mixed with twirling snow globes and outsized Woodys or Charlie Browns. Read more →
It’s kind of a love-hate thing. My feelings about The Blacklist, that is.
If you haven’t seen the NBC crime drama, the basic premise is a most-wanted criminal turns himself in to the FBI and offers to help them track down a “blacklist” of elusive criminals they have a mutual interest in eliminating. Read more →
I’m not sure where I first stumbled across the idea of choosing a word to guide the year. But as the calendar turned to January, I found myself doing it again – this time with surprising focus and dedication.
Why bother, you ask?
My friend Stacey says choosing a word reminds us “to live with intention and purpose.” I second that. Last year my word was “MOVE,” and boy, did I ever! From hiring a personal trainer to rebranding my business, it was a year of perpetual forward motion. For 2015, my word is ”EASE.” And since I could use a bit of a breather, I’m hoping lightening strikes twice. Read more →
