Love Letters

When I was packing for my move last June, I found them in the hall closet. A small stack of letters, written on gray parchment. Tied with a piece of red ribbon and kept in a small cedar box for over 40 years.

Love letters. From the first man who stole my heart.

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A Gift or a Present?

My significant other {let’s call him Jim} believes that a gift and a present are not the same thing.

He insists that a gift is something the recipient wants to receive – while a present is something you want them to have. And he has a very complicated trick for remembering the difference {I’ll spare your holidazed brain the explanation. Consider it a gift – or a present.}

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Nothing Beats a Thank You Note

‘Tis the season when we focus on gratitude. And nothing says “I totally appreciated that” like sending a handwritten note.

Okay – maybe diamonds or a big wad of cash would be more impressive. But when it comes to heartfelt and sincere, a simple thank you note takes the cake. It’s classy. It sends a powerful message about what you value {kindness, generosity, manners.} And it makes the recipient feel special. Really special.

So why don’t we actually do it?

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Everything Interesting is 90% Boring

In an interview with Krista Tippett for The On Being Project, author Elizabeth Gilbert said, “Everything that’s interesting is 90% boring.”

She was talking about how “creative” jobs may seem glamorous, but the work is actually tedious. Lately I’ve been feeling that way about blog writing.

I love what I do for a living and have no shortage of ideas to write about. But sometimes the process of turning even the most exciting idea into marketing content can be a total buzzkill.

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Tell Us How You Really Feel

“It’s bold to own your voice.” – Jamie Ridler

“But I can’t say that, can I?”

Of all the questions clients ask, this one’s my favorite. Why? Because it means they know what they want to say about themselves and their businesses. They just need help getting the message out there.

Opening our hearts to the world often feels risky.

It takes courage to be who we are. To say what we think and feel without worrying that we’re going too far. Revealing too much. Shining a light on our weaknesses.

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Is Anyone Reading What You’re Writing?

“Easy reading is damn hard writing.” – Anonymous

I wrote this before the COVID-19 s**t storm hit, and have struggled with whether to revise or toss it. Who needs more crap to sift through when we’re focused on staying afloat?

But one of the ways I cope with anxiety is by being productive. So I’m posting it – not just to have something to do, but because it’s {sort of} relevant.

Now more than ever, the content we write has to be readable.

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Give the Gift of Authenticity

“At its heart, a compelling brand story is a kind of gift that gives your audience a way to connect with you as one person to another.” Ann Handley

Just in time for the holiday shopping blitz, the WSJ reported at least a third of the online reviews for major retailers are phony.

In my neighborhood, inflatables sprouted on front lawns like weeds. Faux reindeer mixed with twirling snow globes and outsized Woodys or Charlie Browns. Read more

Grateful Heart

Grateful Heart

Lately I’ve been bemoaning the fact that I haven’t posted to this blog in months. Many months.

A minimum of once a month. That was the plan.

My last post is dated April 9. You do the math.

I’ve had a boatload of excuses: I was hiking in Peru, needed to catch up with my book club reading, was busy writing in other people’s voices. The water heater blew. Cat ate my homework. Read more