Everything Interesting is 90% Boring

In an interview with Krista Tippett for The On Being Project, author Elizabeth Gilbert said, “Everything that’s interesting is 90% boring.”

She was talking about how “creative” jobs may seem glamorous, but the work is actually tedious. Lately I’ve been feeling that way about blog writing.

I love what I do for a living and have no shortage of ideas to write about. But sometimes the process of turning even the most exciting idea into marketing content can be a total buzzkill.

And it’s not just me.

Whether it’s back-to-school blues or COVID fatigue or being just plain stuck, folks are saying they feel unmotivated. Or like what they have to say seems trivial in the face of the huge issues we’re all grappling with.

And yet – if we want our businesses to thrive, we have to keep putting ourselves out there. Connecting with our tribe. Letting them know we’re here for them. Offering them something useful.

Especially during these tumultuous and challenging times.

So in the spirit of being useful: Remember that every job/business has its boring bits. There will always be stuff we’re not good at or don’t want to do.

And if you find yourself in a place where you don’t know what to write about, maybe one of these 10 blog prompts will provide inspiration. And take you {and your audience} on a not-so-boring  journey to somewhere you never expected to go.

10 Favorite Blog Prompts

  1. Write a post {like this one!} inspired by a favorite quote.
  2. Write about your five favorite words and why you love them.
  3. Post 10 tips for dealing with an issue your customers often encounter.
  4. Write about how you helped a client overcome a challenge.
  5. Write about a mistake you’ve made and what you learned from it.
  6. Share how you came up with the name for your business.
  7. Update an old post or add on to it with new info.
  8. Borrow someone else’s blog post title and write your own.
  9. Link to a blog or news article you recently read and share your take on the topic.
  10. Fill in the blank: “The thing I hate most about doing my own marketing is…”