Finding Your Voice

find-your-voiceMy throat’s been really sore the past few days. The kind of sore that radiates into your chest, makes swallowing torture, and talking a last resort.

Whenever this happens I’m reminded of the healer who once told me I had a tendency towards imbalance in my throat chakra.

This wasn’t great news for someone whose livelihood revolves around communication, but it wasn’t a total surprise. The throat chakra is sort of like the Oval Office for creative self-expression: It‘s the energy center that allows us to communicate with clarity and confidence.

It also powers our voice: Our ability to speak our truth with conviction and compassion. To express our ideas, insights, desires, and feelings without worrying about being wrong. Without fear of being judged.

On any given day, finding my voice – speaking my truth – can be hard enough without throwing a blocked chakra into the mix.

And I know I’m not alone.

The struggle to communicate real thoughts and feelings is arguably the number one reason my clients hire me. When I tell someone I’m a business writer, they often say, “I have such a hard time writing about myself and what I do.”

In my heart I believe this is less about skill and more about the fear of giving voice to what it is we honestly want to say – about our products, our services, and ourselves.

“Voice” is one of the most important elements in any piece of writing. It conveys personality and character, attitude and style. It’s the thing that draws me in to a good story – and keeps me there until the last page.

For entrepreneurs and small business owners, it’s equally important to have a “brand voice.”

When this voice speaks your language – when it conveys your unique values and intentions with honesty and integrity – it resonates with those who speak it, too. And when you boil it all down, that’s the key to building a brand – and growing a business.

Author Neil Gaiman says, “Most of us find our own voices only after we’ve sounded like a lot of other people.” As a writer, that certainly has been my experience.

But many of us know what our voice sounds like. We use it when we believe in ourselves. When we’re comfortable with our ideas and opinions. When we’re sharing from our hearts.

Healing the throat chakra is about having the courage to use our voice even when it feels risky. It begins with having the confidence to own our story – and tell it as only we can.