All this heart talk got me thinking about my relationships with the people and things I love. Which eventually led to the following question:
When was the last time you fell in love…with your business?
How long has it been since you scrolled through your company website? Read your marketing materials? Looked at your business card? Or thought about your mission statement? If you had to rate your relationship with your business on a scale of 1 to 10, what would you give it?
At Open Heart Creative, we know that, deep down, you love what you do – or you wouldn’t be doing it. But as with any long-term relationship, our passion for our work ebbs and flows, often overshadowed by the demands of – well – actually working.
So we’ve decided that February is the perfect month to show your business some love. To reconnect with the emotions and desires that drove you to start your venture – and keep you showing up day after day.
Why does it matter? Because your vision, your integrity, your values – your enthusiasm – resonate with others. They are the reasons your clients choose you.
I spent last weekend in Kennebunkport, Maine. Four feet of snow blanketed everything in sight, and navigating the sidewalks required the focus of an Olympic athlete. But it was my sweetheart’s birthday. He’s a Maine man. It made him happy. And that made me happy.
Of course, not everyone is eager to go to Maine in the dead of winter. So Kennebunkport has designated February as “Love KPT” month to promote its reputation as “New England’s Most Romantic Town.” An array of love-themed hotel packages and events are being offered to lure visitors. And everywhere we turned there were hearts.
Lots and lots of hearts.
Snapping pix for my Pinterest page, I was swept up in a wave of joy. The same joy I experienced months ago when I was choosing the name for my business. It was exciting to be plugged back in to the heart of what fuels my work. And I looked forward to getting back to the office.
I invite you to do the same. Step away from the Smartphone and the computer, and take a little time to listen to your heart. You might just remember why you fell in love with your business in the first place!
- Take a break from the “To Do” list. Put aside the marketing plan and money worries, the vendor issues and client complaints, and ask yourself what you love most about your work. Bonus points: Translate the answer into words – and use those words as marketing tools.
- If you’ve been in business for a while, think back to how you felt when you opened your first box of business cards. Launched your website. Got your first client. Allow those feelings to re-energize your interactions with colleagues, clients and prospects.
- If your business is relatively new, reconnect regularly with the passion that’s driving you to take this professional leap. Take advantage of networking opportunities and speaking gigs where you can share your excitement with others. It’s contagious!
- Make a date with a business mentor and have a heart-to-heart about the issues or challenges you’re facing. They can provide the fresh perspective and confidence boost you need to return to the job with renewed energy and commitment.